Whistler's breathtaking natural beauty - SNO Whistler style

Inside SNO Whistler: Crafting Luxury with a Conscience

Step into the essence of SNO Whistler, where luxury is redefined with integrity and purpose. In our world, fashion meets function, all while holding true to sustainability principles. Since we started, the unique style and feel of Whistler have been at the heart of everything we make. In our products, quality meets responsibility, design meets durability, and elegance meets environmental care. Join us as we peel back the layers of a brand built on the belief that true luxury doesn’t just look good — it feels good, does good, and stands the test of time.

The Essence of SNO Whistler

At the heart of SNO Whistler lies a rich history, beginning with Drew’s (founder) dream in the 1980s. Drew saw Whistler as more than a destination; it was an inspiration, a lifestyle, a community waiting to be clothed in authenticity. His vision was clear: to create a brand embodying Whistler’s spirit — adventurous, pioneering, and untamed.

With the addition of Alexander and Matthew (his sons), the vision has continued to evolve without losing sight of its origins. SNO Whistler has maintained its status as the original Whistler brand and as an authentic voice of the area. It was the first brand to show through local artists’ original silkscreened works what Whistler is all about. Even now, it’s the only brand that keeps that true Whistler feeling alive. 

The Substance of Style: SNO Whistler’s Material Philosophy

At SNO Whistler, each piece of clothing represents a commitment to excellence. We meticulously select materials that embody luxury and durability, ensuring that every item is not only functional but also committed to sustainable practices across all stages—from the initial design and choice of fabric to the final stitches of manufacturing.

Our Fabrics: Villagewear

Our Villagewear fabric is an unique 50/50 blend of recycled and organic cotton. This goes beyond traditional organic fabrics, answering the call for upcycling and circular fashion. By giving new life to existing materials, we support a world with less waste.

Our fabric isn’t just about being eco-friendly; it’s about enduring quality. While recycled cotton alone may sometimes fall short in strength, our unique blend with organic cotton ensures durability. The result is a textile that is soft, luxurious, and resilient, designed to accompany you through the seasons.

We take pride in the natural hues of our Heather Grey and Linen selections (found in our Apres Sets and across all of Villagewear cotton pieces). By skipping the dyeing process, these colours showcase the raw, untouched beauty of recycled fibres, further reducing our ecological footprint. 

Our Fabrics: Performancewear

Our Performancewear is engineered for versatility, and every detail is designed purposefully. That’s why we’ve innovated with a custom-knit, double-sided fabric made entirely from 100% post-consumer recycled polyester. This isn’t just any fabric—it’s a material that adapts to your body’s needs, providing breathability, moisture-wicking, and temperature control, whether scaling peaks, navigating urban jungles or enjoying moments of relaxation between your adventures.

Take the Khyber Reversible Hoodie, for instance—it’s a piece that truly embodies our commitment to multi-functional design. With its reversible feature, it offers two dynamic looks in one: the sporty side for active play and a clean black dress side for après moments. This versatility ensures that whether you’re in action or enjoying the aftermath, the hoodie delivers on the promise to keep you comfortably warm or cool, and odour-free, in varying conditions. This hoodie isn’t just a part of our collection; it’s a showcase of our dedication to creating Performancewear that meets the rigorous demands of an active lifestyle without compromising on sustainability.

Wool: A Time-Honored Textile

Italian craftsmanship meets eco-conscious innovation in the luxurious recycled Italian wool used to craft our Parkhurst Wool Coat and Alta Wool Overshirt. Our choice of recycled wool represents a circle of life for textiles, where old garments and remnants are repurposed into new, luxurious yarns. This process, refined through Italian expertise, results in a wool that’s not just soft and comfortable against the skin but also showcases the benefits of wool: natural warmth, breathability, and resistance to the elements.

Looking Ahead: A Palette of Possibilities

As we look into the near future, our exploration continues with more dye-free options expanding across our cotton Villagewear collection. It’s a venture that reflects our environmental consciousness and belief in natural beauty’s power.

SNO Whistler stands for more than fashion in every thread, weave, and warp of our garments. Join us as we dress not just for the moment but for the future, where every piece tells a story.

A Conscience in Action

SNO Whistler’s commitment to the environment is more than a silent promise—it’s an ongoing endeavour prominent in our actions. Through savesno.org, we channel a portion of our profits toward carbon neutrality efforts, making every purchase a step toward a greener future. 

Join us at SNO Whistler as we make luxury fashion that’s true to who we are. Our clothes do more than just look good—they’re made to last and care for the environment. Be part of our real Whistler story. With us, you’ll find clothes that are practical, look great, and are kind to our world. Choose a fashion that’s in tune with nature and made with heart.

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat

* Garment measured lying flat